FutureFunds

FutureFunds is a financial institution that caters to young professionals seeking financial guidance. The original designer for this landing page had some trouble organizing the content in a way that felt seamless and that made sense to users. In this redesign, an emphasis was put on the user experience by displaying information in a logical way beginning with a tagline and a “what we offer” section and ending with a call to action via an appointment scheduler. A calculator was added to encourage interactivity and clearly labeled buttons help users navigate the page without any difficulty. Sections offering articles and testimonials are designed in a way that doesn’t feel overwhelming for the user but still provides variety. This redesign provides clarity, organization, and accessibility to young professionals on the go.