Focus 05

Focus 05 is a restaurant in downtown NY that needed a redesign of their subway advertisement after they discovered it wasn’t targeting the millennial audience that they were hoping for. For this redesign, a brighter more vibrant color palette was used along with a modern sans-serif font that the younger millennial generation find more attractive. To simplify the design, negative space was utilized to provide breathing room between the elements and the chosen images provide a sense of youthfulness, joy, and connection that millennials seek in their life.